Strategic Internet Marketing Resources
We have compiled various reference sites relevant to strategic Internet marketing that have great tools and sources of information. The problem has been that you've had to bookmark dozens of sites or create a spread sheet just to keep track of them all. So, we decided to do something about it. We made this page, a single, easy to use resource that organized all the sites and tools in one place. We will offer a continually updated page that provides links to industry best practices and useful strategic Internet marketing tools.
To keep up with and assemble a list of tools available for strategic Internet marketing takes a bit of effort. So, for the sake of santity and organization, this section will begin with basics and over time add more resources. This is also an invitation for you, the Internet marketing professional, to engage by submitting suggested links and resources to share with the rest of the strategic Internet marketing community.
Webconfs.com | Search Engine Optimization Tool Kit
Back Link Anchor Text Analysis: This tool finds the keywords that are associated with the actual in-bound link(s) coming to your web site. This tool is very useful in determining if keywords are in your link or if the links are just the domain name. (Click For Tool)
Keyword Density (Cloud): This tool takes all the text from your web page and creates a unique summary of how the page looks to a search engine with respect to density and proximity. It will help you see if your page has too little, too much or "just right" keyword density. This is a great tool for comparing your page's keyword density to competitive web sites. (Click For Tool)
Keyword Research Sites: These sites are very helpful in determining which keyword phrases to optimize for. One note, it is recommended that you use and compare the results of several tools to give you a more accurate rating for keyword usage. Also, don't select a keyword merely on just the large number of searches, but rather select the words that best describe your product, business or service.
Keyword Research Tools: The following are links to tools and templates that we use to help clients document their strategic Internet marketing plan.
- Freemind - Mind Mapping Tool (it's FREE)
- Freemind Keyword Research Template (right Click to Download File)
Search Engine XML and Text Site Maps: These resources help get all of the site's pages exposed to the major search engines (indexed). Google, Bing, Yahoo and Ask all accept and recognize the use of XML site maps. While a site map doesn't improve ranking, it does help your site get indexed.
- Site Map Generator (XML Sitemaps.com)